Originally pitched as an idea for Doritos that focused on “Bold” athletes brave enough to get into curling, this project shifted to a “Cheese Curl” idea where Chester became the coach of the Team USA Curling Team. This unique approach to Olympic sponsorship featuring licensed music from Cali Swag District (Teach Me How To Dougie) garnered 1.5 billion impressions for Cheetos.

It’s also probably responsible for their gold medal-winning performance in 2018.