As director of marketing at Blue Norther, I lead all the marketing efforts for this independently-owned startup hard seltzer company. My responsibilities include creating and managing the brand's touchpoints and messaging, including social media, sponsorships, sampling activations, packaging, product innovation, tasting room programming, and occasionally cleaning the bathrooms.
Packaging
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Redesign
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Packaging • Redesign •
In late 2022, I led the process of redesigning our two variety packs and our all-new Ranch Water innovation cans and packaging. Working with a few different designer partners, we completely refreshed the brand by the end of last year.
Sponsorships
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Partnerships
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Content
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Sponsorships • Partnerships • Content •
Finding the right sponsorships and partnerships and evaluating and activating them is a big part of the job. The two examples below are from our sponsorship of the Frisco RoughRiders and a partnership with @txheritage to make custom coasters for us.
POS
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Promotions
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Retail
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POS • Promotions • Retail •
While getting retail space for a startup brand is challenging, we did create a few promotional and POS materials to help convert on the shelf.
Influencer
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Partnerships
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Influencer • Partnerships •
During the spring and summer of 2022, I contracted with ten different influencers to help us create content for Blue Norther. With a combined reach of over half a million, our influencers helped us highlight the right occasions that are perfect for a Blue.
Social
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Content
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Social • Content •
I’m running both our brand and tasting room Instagram pages. This includes creating the content, and the captions, scheduling it, posting it, commenting, and replying on both feeds.
Events
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Coummunity
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Fun
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Events • Coummunity • Fun •
We always have something happening in our tasting room. Below are examples of the events we brought to life over the last year.
